Done-for-you cold email outreach
A cold email agency that builds the list, the inboxes and the campaign
LeadCanal is a cold email agency that runs B2B cold email outreach from start to finish. We research your buyers, verify every address, set up the sending domains and write the sequences that book meetings.
- 500+ cold email campaigns run
- Lists built and verified in-house
- Infrastructure set up before launch
How our cold email outreach runs, in six stages
Every campaign goes through the same six stages. You approve the targeting and the copy before anything is sent.
1. Prospect research
We define your ideal customer by industry, job title, company size and location, then agree it with you.
2. Email list building
Our team finds the decision-makers and verifies each business email before it enters a sequence.
3. Infrastructure setup
Separate sending domains, mailboxes, SPF, DKIM and DMARC, plus warm-up so your main domain stays safe.
4. Templates and subject lines
Short, specific emails written around the prospect's problem, with one clear question at the end.
5. Follow-up sequences
Spaced follow-ups that add something new each time, because many replies come after the first email.
6. Optimization
We track replies, bounces and meetings, then adjust targeting, copy and volume every week.
Hiring a cold email agency vs running it in-house
Both can work. The difference is how much setup and upkeep you take on yourself.
| Task | In-house | LeadCanal |
|---|---|---|
| Prospect list | Bought database or manual research | Built and verified for your campaign |
| Sending domains and mailboxes | You buy, configure and warm them | Set up and warmed before launch |
| Authentication | You manage SPF, DKIM and DMARC | Configured and monitored |
| Copy and follow-ups | Written by your team | Written by us, approved by you |
| Reporting | Pulled from the sending tool | Weekly summary with next changes |
What a good cold email looks like
Cold email outreach works when the message is about the reader. We keep first emails short, mention something specific to the prospect's company or role, and end with a question that is easy to answer.
We leave links and images out of the first email. They add spam risk and rarely help a stranger decide to reply.
- Opens with the prospect's situation
- One idea per email
- Plain text, no attachments
- A simple call to action
500+
cold email campaigns
20M+
valid prospects generated
95%
average deliverability across managed inboxes
Is cold email outreach legal?
In the US, B2B cold email is legal under CAN-SPAM as long as you use accurate sender details and subject lines, include a physical address and honor opt-out requests quickly. Every campaign we run includes a working way to opt out.
Rules differ in other regions. In the UK and EU, GDPR and PECR apply, and you need a legitimate interest that fits the person you are writing to. We target business roles only and keep suppression lists across campaigns.
Cold email agency pricing: what changes the quote
Every campaign is quoted per project. These are the parts that move the price up or down.
| Factor | What we look at |
|---|---|
| Target audience | How many prospects you need and how hard they are to find. |
| Sending infrastructure | How many domains and mailboxes the volume needs. |
| Sequences and segments | One offer to one audience, or several tailored versions. |
| Campaign length | A single launch, or ongoing management with weekly changes. |
Questions to ask before you hire a cold email agency
Use these to compare any B2B cold email agency. Our answers are below each one.
Who builds the prospect list?
Our team builds and verifies every list in-house for your campaign. We do not resell old databases.
Which domains do you send from?
We send from separate domains that look like your brand. As a result, your main domain stays safe.
Who approves the emails?
You do. Targeting, copy and follow-ups are approved by you before anything is sent.
How are results reported?
You get a weekly summary of sends, replies, bounces and meetings, plus the changes we plan next.
How do you handle opt-outs?
Every campaign has a working opt-out, and suppression lists are kept across campaigns.
How is deliverability protected?
SPF, DKIM and DMARC are set up, and mailboxes are warmed before launch. We also verify every address.
A cold email agency handles the work behind outbound email: finding and verifying prospects, setting up sending domains and mailboxes, writing the sequences, sending and following up, and improving results each week. You get replies and meetings without building the system yourself.
Most of our sequences use three to five follow-ups after the first email. Each one adds a new angle or piece of value, and they are spaced a few days apart so the sequence never feels pushy.
You can, but we avoid links in the first email. Links add spam risk and the first goal is a reply. Once someone responds, sharing a case study or calendar link is fine.
Not with our setup. We send from separate domains that look like your brand, so any reputation problems stay away from the domain your team uses for everyday email, invoices and customer support.
New mailboxes need a few weeks of warm-up before campaigns start. After launch, many campaigns start getting replies within the first weeks, and results improve as we test targeting and copy.
We quote per project, based on list size, domains and mailboxes, sequences and how long we manage the campaign.
It depends on your mailboxes. We keep each one at a safe daily volume and add mailboxes to scale. Our calculator shows how many you need.
Further reading
- FTC CAN-SPAM Act compliance guide The US rules for commercial email, including opt-out handling.
- Google email sender guidelines Gmail requirements for authentication, spam rates and unsubscribe links.
- Yahoo sender best practices What Yahoo Mail expects from bulk and cold email senders.
Want a cold email campaign running in weeks?
Tell us who you sell to. We will come back with a target list size, an infrastructure plan and a quote.